Types of Websites We Buy – What We’re Looking for at Easy Acquisitions

What Types of Websites We Acquire

At Easy Acquisitions, we focus on acquiring high-quality, revenue-generating websites that are scalable, profitable, and positioned for long-term growth. Our interest spans a wide range of online business models, including content websites, eCommerce stores, SaaS platforms, affiliate and lead generation sites, membership communities, and even premium domain names. We either purchase these assets directly or broker a secure, private sale to one of our verified buyers.

Content Websites and Blogs

We actively acquire content-based websites and blogs that are monetized through display advertising, affiliate programs, or sponsored content. Sites with strong organic traffic, consistent audience growth, and evergreen content in scalable niches are particularly valuable. Ideal monetization methods include platforms such as Google AdSense, Mediavine, and Ezoic, or affiliate networks like Amazon Associates, ClickBank, and CJ Affiliate. Preferred niches include finance, health and wellness, technology, home improvement, travel, and digital marketing.

eCommerce and Direct-to-Consumer Brands

We are highly interested in profitable eCommerce stores built on platforms like Shopify, WooCommerce, or custom solutions. Businesses with consistent revenue, a loyal customer base, and low customer acquisition costs are especially attractive. Our focus includes dropshipping stores with semi-automated fulfillment, Amazon FBA brands, print-on-demand businesses, and subscription-based eCommerce models. Preferred categories include electronics, home goods, fitness, skincare, and eco-friendly products.

Affiliate and Lead Generation Websites

Websites that consistently generate leads or passive income through affiliate commissions also fall within our acquisition criteria. We favor sites with organic traffic sources, strong SEO, and a diversified referral base. Top-performing monetization models include Amazon Associates, ShareASale, CPA and CPL networks, and high-ticket lead generation for finance, insurance, legal, or software sectors. Niches such as health, B2B services, and SaaS are particularly sought after.

SaaS and Subscription-Based Businesses

We acquire SaaS businesses that demonstrate monthly or annual recurring revenue, strong customer retention, and low churn. Ideal acquisition targets include B2B tools, marketing and CRM platforms, productivity or AI-powered applications, and solutions geared toward digital marketing and eCommerce. We prioritize scalable SaaS models that require minimal hands-on maintenance and offer clear paths for future growth.

Membership and Community Platforms

Niche community platforms and membership websites that monetize through subscription access or exclusive content are also within our scope. We look for sites with high user engagement, stable recurring revenue, and opportunities for content or service expansion. Examples include online education platforms, entrepreneurship forums, and industry-specific private groups offering courses, premium articles, or networking features.

Premium Domain-Only Acquisitions

In addition to full websites, we also purchase high-quality domain names. We target premium, brandable .com domains, aged domains with valuable backlink profiles, and keyword-rich domains across emerging sectors. Strong candidates include one-word or short brand names and keyword-specific domains with industry relevance. Extensions such as .io, .ai, and .co are also of interest when strategically aligned with technology or finance-related use cases.

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Why Sell to Easy Acquisitions?

Selling a website through traditional marketplaces can be slow, stressful, and time-consuming. At Easy Acquisitions, we streamline the experience by offering a fast, secure, and discreet alternative. Our private sales process eliminates public exposure and low-quality offers, ensuring that sellers connect only with serious, verified buyers.

We deliver competitive valuations based on real performance metrics and market trends, and most deals are completed within 7 to 30 days. Payments are handled securely through Escrow.com, and our team manages every aspect of the transaction, including buyer negotiations, legal documentation, and asset transfer.

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Our Website Buying Criteria

While we evaluate a wide range of digital businesses, we typically prioritize the following characteristics:

• Monthly Revenue: Minimum of $2,000 per month in net profit, with flexibility for SaaS or high-value domain assets.

• Traffic Sources: A strong emphasis on organic traffic, particularly from search engines.

• Website Age: Preferably operational for 12 months or longer.

• Operational Simplicity: Sites requiring less than 10 hours per week to manage.

• SEO Profile: Clean backlink history with no penalties or spam-related risks.

If your website doesn’t meet all these criteria but demonstrates strong growth potential, we still encourage you to reach out. Exceptions are made for premium domains and unique digital assets with strategic value.

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Our Step-by-Step Selling Process

We’ve designed our acquisition process to be efficient, secure, and transparent from start to finish:

Step 1: Submit a Valuation Request
Fill out our online valuation form with basic details about your website. Our team will review your site’s revenue, traffic, niche, and growth metrics. You will receive a detailed valuation and offer within 24 to 48 hours.

Step 2: Private Buyer Matching
If you approve the valuation, we present your website to verified, pre-qualified buyers—or make an offer ourselves. Your business will never be publicly listed, maintaining confidentiality and avoiding unnecessary exposure.

Step 3: Negotiation and Offer Acceptance
Our experts handle the negotiation process to help you maximize your sale price. Once terms are agreed upon, we draft a secure, legally binding purchase agreement.

Step 4: Secure Payment and Website Transfer
Funds are deposited into Escrow.com, ensuring both parties are protected. You then transfer the website, domain, and related assets. Once the buyer confirms successful transfer, funds are released to you.

This structured process allows most sales to be completed in under 30 days.

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Final Thoughts

If you own a content site, eCommerce store, SaaS platform, lead generation business, or a premium domain name, Easy Acquisitions offers a fast, fair, and secure exit strategy. Our private, off-market approach ensures discretion, protects your data, and delivers a higher quality selling experience from valuation through to closing.

Interested in selling your website?
Request a free valuation today to discover what your digital asset is worth.

Need assistance?
Contact our expert team for personalized support throughout your selling journey.